BRAUN HAUS

Immersive Digital Experience

Working with Atrbute and Early Spring, we created the software powering the immersive digital layer for Braun Haus at New York Fashion Week – bringing together Braun’s heritage of design and innovation with the idea of grooming as the first layer of personal style and self-expression.

On arrival, guests received a connected bracelet that guided them through the experience. As they explored the space, their interactions captured their individual design preferences and sensibilities. At the end of the journey, each guest received a personalized design archetype – a reflection of the choices they had made throughout Braun Haus.