DESIGN AND RIDE
XR Experience & Installation
Design And Ride is an engaging way for the community to design better cycleways. In this experience, community members create a new road design and then try it out as a cyclist – in virtual reality! Working with the team at Kapiti Coast District Council, we implemented the activation for their community engagement for the redesign of Park Ave.
Members of the public are able to design a cycleway for their community via an iPad and then test the design by riding down a virtual road on a physical bike connected to a virtual reality headset. Community designers can center cyclists’ safety while also keeping the experience of pedestrians and drivers in mind.
Design And Ride encourages civic engagement around street design initiatives by allowing members of the public to experience multiple scenarios based on their input, improve them, rate them and share them with urban planners.
Special shoutout to our friends at Streetmix which we are using to power the road design experience – with a few extra special mods of course!
Design and Ride received a prestigious Good Design Award Winner Accolade in the Digital Design category in recognition for outstanding design and innovation.
The Good Design Awards Jury commented:
“The co-designed ‘Design and Ride’ interface by DOTDOT showed great imagination and canny knowledge of how to combine existing pieces of tech in innovative and accessible ways. What really impressed us was how this system elevates the co-design process. This is an examplar that every design team needs to see, especially in regards to the insertion of new tools for community stakeholders to use and then receive immediate feedback (by riding the virtual bike path they just designed). Chef’s kiss.”
Art Direction & Production