DISEASE STATE EDUCATION

Interactive Installation

We worked with the team from SOUND Healthcare Communications to imagine and then build an immersive experience for Boehringer Ingelheim,

The goal was to recreate an interactive experience that educated doctors about the disease states related to cardiovascular health. The experience involved a custom made transparent OLED screen that featured a series of digital humans that told you their health story, and questioned how things could be different with an alternative intervention plan.

The footprint decal on the ground invited attendees to step in and meet the digital character. A depth camera embedded in the screen allowed the system to know when someone was engaging with the experience – once a viewer stood at the installation the digital character would welcome them to the event and tell them their personal story.