Giorgio Armani Digital Event
Virtual Launch Event
We worked with Moving Image & Content to create a digital event site for Armani Beauty’s Lip Power lipstick. The unique event was attended by their VIP community on National Lipstick Day.
Attendees tuned into a live event complete with ASMR videos, a live make up tutorial with Molly R. Stern, an AR lipstick try on experience, a gorgeous dance film and an empowerment panel featuring star guests. Attendees could make decisions during the event to go down different pathways of content based on thematic prompts.
66% of attendees stayed for the entire event
Total Number of RSVPs: 1,199
A unique and innovative event, Armani was able to reach a younger demographic and garner brand loyalty.
Web DesignFront End Web Development
Back End Development for Timed Event With Pick A Path Functionality
AR Makeup Integration
Livestream IntegrationCustom Event Management Tool