HOME IS HERE

Instagram Filter

We worked with Droga5 to create an Instagram filter for The Africa Center in Harlem, New York City for their #HomeIsHere campaign.

From Senegal, to Jamaica, to Harlem, people can share via an AR filter inspired by an old home video shot on film on their Instagram Story. Each frame of the film roll mimics the iconic windows of The Africa Center. From photos of favorite dishes and remedies, to videos of dancing to a family’s favorite song, TAC will discover what represents home for everyone in their community.