LORO PIANA HERBAL INFUSIONS

Website & art gifting

We worked with MA+ Creative and Loro Piana to bring to life a digital experience for an in-store activation alongside the launch of their Cocooning Colelction. Attendees were invited to special VIP events at Loro Piana stores around the world and were gifted unique artworks created by artist Aurore de la Morinerie and tea from La Via Del Tè.

Scanning a QR code then opened a digital booklet, explaining the different tea infusions and the everyday benefits.