LOVE LETTERS

Interactive Installation

We worked with Universal Music Group for Brands to bring to life an interactive installation for a special event in NYC to celebrate the release of Grammy Award-winning singer Alessia Cara’s fourth studio album LOVE & HYPERBOLE.

Exclusively at the event, fans could design and write their own personal love letter on featured Lenovo laptops powered by Intel, send the letter to a loved one, and then watch the letter appear in the featured art projection.

Design details were pulled in from the visual language of the LOVE & HYPERBOLE album and the touchscreen interface of the Lenovo Yoga Slim laptop encouraged fans to create with their fingertips. Over the course of the evening, the love letters showcased on the projection screen while opening up and displaying their messages of love.